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From her Disney Channel days to releasing new music ("He Said She Said" was my Y2K anthem) to becoming a mother, there's something familiar and relatable about her. So when the star introduced her wellness brand in 2022, it felt personal—like she founded it for the fans navigating adulthood alongside her. Once your package has shipped, you will receive an email with corresponding tracking information.
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COGNOSCENTI draws on classic perfumery of the past and pushes it to the future with unique ingredient combinations and a passion for scent artistry. Besides his candle business, Drake has been on a tear lately with new product drops. Just this week, the “Jimmy Cooks” rapper released a basketball clothing collection with Nike under his brand Nocta. Many of those pieces — which include shorts, shirts, tights, and even a basketball — are still in stock at Nike.com.
Muskoka
Known for his substantial catalog of catchy tunes, including "Laugh Now Cry Later" and "God's Plan," Canadian singer/rapper Drake turned quite a few heads last year when it was announced that he would be launching his own luxury candle company. And those heads turned even further when it was revealed that one candle would smell like the musician. Receive email updates from BWFH (including launch announcement, product info and exclusive access).
Do the candles smell like Drake?
To that end, Drake typically works directly with Carby when developing new fragrances. “In this case, Drake has an open line to Carby; they have a relationship that makes this very authentic,” Singer said. Better World Fragrance House is just the latest in a string of buzzy licensors for Parlux.
Made in Canada, (where else, honestly?) each jar comes with a gold marker to write your own personalized message. The Canadian rapper, 34, has teamed up with perfumer Michael Carby to create his own line of scented candles, Better World Fragrance House. Over the years he has worked to develop distinctive scents to curate and improve space. Working with leading perfumer, Michael Carby and Givaudan - a leader in the flavor and fragrance industry, BWFH has brought his vision to life in the form of five unique scents, each based on a different memory. Better World Fragrance House aims to create a better world through scent. Connect with the spirit of nature through Modern Peasant small batch scents.
The company also holds the license for Billie Eilish’s eponymous fragrance line, as well as Paris Hilton, among others. The official release date for more of the candles to be release is yet to be announced. As if it wasn't enough dominating the music industry, Drake has decided to dip his toe into the candle business. Each candle in the collection retails for $48 and can be purchased on the Better World Fragrance House website. Many millennials feel like they've grown up with Ashley Tisdale—myself included.

The launch of the luxury candle company appropriately arrived on Mother's Day. Learn about perfumery and create your own first trials in a facts-laden (and fun!) workshop hosted by the Institute for Art and Olfaction team. J.Pera creates cultural heritage scents crafted with tradition and bold innovation. Each fragrance is a journey for intrepid travelers of all backgrounds wandering near or far. “A bouquet of rich florals surrounded by a vibrant bright light of freshness for a captivating positive energy.
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To create more efficient and sustainable products, our biotech trailblazers leverage our world-class bioscience, microbiome, and fermentation expertise. Penetrate the subconscious and atomize pleasure with WILE's non-gendered, provocative scents. Art and design blended with chemistry to harness the senses and unleash your freedom of expression. Tanaïs presents perfumes that serve as evocations, portals into another time, place or memory. PERFUME.SUCKS is a small niche perfume house based in Zurich Switzerland. Led by perfumer Andreas Wilhelm, we do everything by hand, from Zurich, with love.
It joins the company’s diverse portfolio of luxury fragrances, home, and beauty products that are often created in collaboration with stars like Billie Eilish, Andy Roddick, and Paris Hilton. BWFH’s aromatic offerings landed in Harrods last summer and have launched in over 350 Ulta Beauty stores in the U.S. as of December 2023. On Wednesday, the Canadian rapper’s Better World Fragrance House (BWFH) launched its first fragrance oil in “Carby Musk.” Renowned perfumer Michael Carby crafted the scent in collaboration with the artist, which then became his signature scent. The brand first offered it in a candle format that was released in 2021. Now, its oil alternative can travel the world with you in a 10 ml container featuring a rollerball design for easy application on the neck and wrists.
Ahead, the founder shares more on how Being Frenshe was born, why the new ritual is already a staple, and the future of the brand—even alluding to more launches to come. To nourish people and planet, our flavorists, scientists, and innovation experts work together to reimagine the future of food and beverage experiences. The Institute for Art and Olfaction is a non-profit devoted to experimentation and access in the field of perfumery. Capsule offers an evolving curation of singular scents and brand offerings that expand the olfactory conversation and honor California’s founder-led, sensory perspectives. Each candle comes with a gold marker designed for personalization. The rapper’s candle brand, Better World Fragrance House, has just been restocked at Nordstrom.
Harry Styles, for instance, celebrated the launch of his new fragrance collection, Pleasing, last November in London. "Features notes of Musk, Ambers, Cashmere, Suede, and Velvet. Actually smells like Drake - it's the personal fragrance he wears, which inspired BWFH." Months after the fragrant announcement, Drake's Better World Fragrance House has officially launched.
Its four core candles are called Williamsburg Sleepover, Sweeter Tings, Muskoka, and Good Thoughts. Their smells range from a floral woody musk to amber and fresh floral notes. Winter Warmth is its most recent candle release, which dropped last fall featuring a cozy blend of fresh mint, apples, and soft musks. To awaken the senses and evoke emotion, our perfumers craft unforgettable fragrance experiences for fine fragrances, consumer products, and beauty brands.
In July, blue candles started to appear in celeb Instagram stories, from Kehlani, to Steph and Ayesha Curry, and of course in the NBA bubble, with Champagne Papi's favorite basketball team the Toronto Raptors. In an Instagram post shared on Sunday (May 9), Drake referred to the line of candles as "A true passion project and the start of something special." Yes, the candle that smells like Drake is a part of the collection. "If you came to my house, you would see (and smell!) the Palo Santo Sage reset candles tucked here, there, everywhere. It brings a bit of the outdoors in," Tisdale told InStyle via email.
Drake Just Dropped His First Fragrance Oil - Robb Report
Drake Just Dropped His First Fragrance Oil.
Posted: Thu, 01 Feb 2024 08:00:00 GMT [source]
This unique olfactory exploration and self-expression fosters a community of fragrance enthusiasts who share a passion for scents. Complemented by personalized service tailored to each guest's preferences, The Scent Room offers a sensorial journey through a diverse range of one-of-a-kind scents and aromatic experiences. On these aforementioned product pages is a summary of each candle and its scent.
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